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06/16/11
The winery industry certainly has it's challenges, especially when the economy is in a recession, as wine is considered one of those non-necessity items that is usually reduced in when a household experiences a tighter budget. As a result, wineries have… more »
10/06/10
Small wineries don't have the resources that large wineries have, so when it comes to getting advice from a wine marketing blog and promoting their wines, they will need to think outside of the box. In this post, the topic is about how small wineries ca… more »
09/05/10
With sales that are sluggish in a slow economy, things that aren't necessities such as wine tend to be one of the first things that are dropped by consumers. As a result, wineries all over the country are feeling a slump in sales. During this time, win… more »
04/22/10
05:35:18 amby main, Categories: Marketing , Tags: wine brands, wine consumers, wine marketing, winery marketing
Let's face it, when it comes to wine, branding is important, just like clothing, or cars. Wine is really not a commodity because it is an experience, and that is what you are branding, the experience. When you are a winery, you need to communicate the… more »
04/12/10
I like this article because even though it is on the shorter side, it discusses some very important points when it comes to marketing your winery, or any business for that matter, in tough economic times. For wine growers especially, don't slash your pr… more »
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