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Category: Marketing
06/16/11
The winery industry certainly has it's challenges, especially when the economy is in a recession, as wine is considered one of those non-necessity items that is usually reduced in when a household experiences a tighter budget. As a result, wineries have… more »
10/06/10
Small wineries don't have the resources that large wineries have, so when it comes to getting advice from a wine marketing blog and promoting their wines, they will need to think outside of the box. In this post, the topic is about how small wineries ca… more »
09/05/10
With sales that are sluggish in a slow economy, things that aren't necessities such as wine tend to be one of the first things that are dropped by consumers. As a result, wineries all over the country are feeling a slump in sales. During this time, win… more »
04/22/10
05:35:18 amby main, Categories: Marketing , Tags: wine brands, wine consumers, wine marketing, winery marketing
Let's face it, when it comes to wine, branding is important, just like clothing, or cars. Wine is really not a commodity because it is an experience, and that is what you are branding, the experience. When you are a winery, you need to communicate the… more »
04/12/10
I like this article because even though it is on the shorter side, it discusses some very important points when it comes to marketing your winery, or any business for that matter, in tough economic times. For wine growers especially, don't slash your pr… more »
04/04/10
The wine industry has grown over the last few years, yet changes in technology and laws have allowed consumers greater access to more wines than ever before. The relaxing of the Interstate trade laws have allowed out of state wineries to sell to custome… more »
09/28/09
The wine industry in the US is a growing industry as the general public is becoming less intimidated by wine. Thanks to the Australian wine industry and their unique marketing methods, brands like Yellowtail have brought more exposure to wine to the av… more »
09/22/09
I really like this article because it talks about how small wineries should focus on doing their marketing. I agree with the approach this article takes... focus on selling your wines over branding. When your wine sells, people know about it. When the… more »
08/01/09
This article gives some ideas on how to get your winery and wine brand out to the public. In these times, it is more important than ever to get your message and name out there. This article is about some of the things that you as a winery owner can do… more »
09/03/07
This is a really detailed article about how important branding is to your wine label. It is a good follow up article to the previous article about how wineries are using animals to distinguish their brands.
as I always say, people don't buy a product,… more »
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Upcoming Wine Festivals
Food and Wine Festival Events for Wineries and Vineyards
Food and Wine Festival Events for Wineries and Vineyards
Messina Hof Winery and Resort Wine Appreication Class: How Herbs in Cooking Can
27 May 2012
Messina Hof Winery & Resort Hosts Spring Wine Appreciation Classes Messina Hof, one of the fastest growing award-winning wineries and resorts in Texas, will host a series of Wine Appreciation Clas...
Messina Hof Winery to Host Wine Dinner at The Mark in Killeen
8 Jun 2012
Messina Hof, one of the fastest growing and award-winning wineries and resorts in Texas, will host an elegant wine dinner at The Mark Restaurant on June 8, 2012 at 6:30 p.m. in Killeen, Texas. Gu...
The Monterey Wine Festival
8 Jun 2012
June 8th 5 – 9 p.m. and June 9th 11 – 4 p.m. 2012 Custom House Plaza, Monterey, CA Now in its 36th year The Monterey Wine Festival continues to evolve into a platform designed for the regional wine...
Messina Hof Hosts Vintner Dinner at the Funky Door
14 Jun 2012
Messina Hof, one of the fastest growing and award-winning wineries and resorts in Texas, will host a magnificent vintner dinner at The Funky Door Bistro on June 14, 2012 at 7 p.m. in Lubbock, Texas...
See more
Food and Wine Festival Events for Wineries and Vineyards
Food and Wine Festival Events for Wineries and Vineyards
Messina Hof Winery and Resort Wine Appreication Class: How Herbs in Cooking Can
27 May 2012
Messina Hof Winery & Resort Hosts Spring Wine Appreciation Classes Messina Hof, one of the fastest growing award-winning wineries and resorts in Texas, will host a series of Wine Appreciation Clas...
Messina Hof Winery to Host Wine Dinner at The Mark in Killeen
8 Jun 2012
Messina Hof, one of the fastest growing and award-winning wineries and resorts in Texas, will host an elegant wine dinner at The Mark Restaurant on June 8, 2012 at 6:30 p.m. in Killeen, Texas. Gu...
The Monterey Wine Festival
8 Jun 2012
June 8th 5 – 9 p.m. and June 9th 11 – 4 p.m. 2012 Custom House Plaza, Monterey, CA Now in its 36th year The Monterey Wine Festival continues to evolve into a platform designed for the regional wine...
Messina Hof Hosts Vintner Dinner at the Funky Door
14 Jun 2012
Messina Hof, one of the fastest growing and award-winning wineries and resorts in Texas, will host a magnificent vintner dinner at The Funky Door Bistro on June 14, 2012 at 7 p.m. in Lubbock, Texas...
See more
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