Wine Related Marketing

The wine industry has grown over the last few years, yet changes in technology and laws have allowed consumers greater access to more wines than ever before.  The relaxing of the Interstate trade laws have allowed out of state wineries to sell to customers in other states.  Many of these wineries have realized that they now need a stronger web presence.  This article discusses some of the statistics and some of the new trends now with what is going on in the wine niche in the online world.  Read on to find out what they are and to see where you may be able to participate as well.

Wine grapes are the #1 fruit crop on the planet and the #1 finished agricultural product of the U.S., with California exporting 95% of U.S. vinos.

In 2006, the conjunction of Internet marketing and changes to Interstate trade laws gave birth to Wine 2.0. Millions of associated online groups, blogs, and online TV shows were created and records were smashed:

-The fastest selling vin in history resulted from a virtual firestorm after the Two-Buck-Chuck moniker was applied to the Charles Shaw label in an online chat room.

-Though we are the world's fourth largest producer nation the U.S. became the #1 wine drinking population.

-And by 2008, direct to consumer sales via tasting rooms and Internet sales grew to a whopping $3 Billion.

Prominent online promoters continue to emerge and propel the industry:

-Gary Vaynerchuk hosts Wine Library TV. He has 400,000 Twitter followers and a new book 'Crush It' for which he received a 7-figure advance.

-Julie Brosterman's love affair with the grape began 25-years ago in the illustrious Window Of the World's school. She is CEO of the Wine Valet on Rodeo Drive in Beverly Hills and founder of the online lifestyle and travel blog: Women Wine and Women Wine Radio. Julie recently Twittered all the way to Spain on the hunt for exciting new Rojas.

-A new arrival, WineDineTV.com is hosted by a classy European mother and her very American daughter, Judit and Corina Schweller. They have an Ebook coming out this year that features recipes and pairings, and, Judit, new to Twitter already has 10,000 followers.

An irony about this ancient industry going online is that it's taken us back to winemaking's roots when producer and consumer met each other in the marketplace and created relationships.

Wine is about family, community, food, love, connection, festivity and joy. All of that, plus the sea, sunshine, beauty and music will come together July 16-18 at the quintessential fest. Over 2,500 wine lovers, 100-top California winemakers, others involved in the industry and folks who just want to party--will meet alongside the glittery sea at The California Wine Festival in Santa Barbara.

Join us for fun and learning more about the wonderful world of wine. Order your tickets today. See you there! http://californiawinefestival.com/

© 2008-2012-Suzanne de Cornelia. All worldwide rights apply. This article may be reprinted on websites as long as the entire article, including website link and resource box are included and unchanged. Suzanne is a freelance writer and Web 2.0 expert. Her novel "French Heart" will be released in Summer 2009. Friend Suzanne on FaceBook, follow her on Twitter @SuzanneDeC. Go to her site right now for an entire blogroll of terrific free information and valuable links: http://www.suzannedecornelia.com/

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Publish Date: 04/04/2010